Product Marketing Manager

  • Peterborough, UK
  • Liverpool, UK
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EcoOnline is one of the fastest growing software companies in Europe. We develop SaaS (Software as a Service) solutions for all types of businesses with the goal of preventing human and environmental damage in health, safety, environment and quality (HSEQ). This way, we help save lives and take care of the environment.

In addition, we offer software solutions that help our customers create safe, sustainable, efficient and attractive jobs. More than 7,000 companies and 80 industries based in Northern Europe have chosen EcoOnline, as a supplier of user-friendly SaaS tools within HSEQ. We have a rapid growth and today we are 400 talented colleagues in our offices in Norway, Sweden, Finland, Denmark, Dublin Ireland, United Kingdom and US. Our vision is to be the preferred provider of HSEQ tools & services and deliver sustainable results for our customers around the globe.

To continue to grow, we are now looking for a new colleague. As a Product Marketing Manager at EcoOnline, you will be an important part of the company's further growth, and you will gain valuable experience and a professional network.

The Team:

EcoOnline is a leading provider of Health & Safety SaaS software. We are seeking a talented and forward-thinking Product Marketing Manager to join the company during a time of major growth. 

The marketing team consists of some 20+ persons located across six countries organized partly in a cross functional matrix team providing content, channel management, leads generation as well as with local presence working closely with the sales teams in each country.

The Role:

We are looking for a Product Marketing Manager to help create and tell the story of our core products that span Health & Safety, Chemical Management, and Learning Management, and position them in a global market.

The right person will have an influential role working between the Marketing team, the Product team, and Customer Success, that is also part of a larger global organisation.  While based in the UK, this role will also interact with teams in Northern Europe and be focused on marketing our products globally.

To be successful in this role you will have hands on and strategic experience in researching and identifying target markets across a range of industry verticals, and through a deep understanding of this help shape stories that resonate as well as acting as a bridge between product and marketing at a global level.

You will need strong communication skills especially the written word.

This is an exceptional opportunity to join a global leading, highly effective, innovative and ambitious organisation at an exciting time. 

Responsibilities:

  • Quickly gain an understanding of our core offerings, both technical and practical, and the regions and industries we serve.
  • Create and tell the story of our products and position them effectively in global markets. 
  • Define the buyer personas for our products, in multiple industry verticals to enable marketing to attract them, and sales to effectively sell to them.
  • Create and execute a product-centric marketing plan. As a product marketer you need to consider the steps people will take to purchase our product then build and execute strategies and campaigns to achieve these goals.
  • Conduct Market intelligence research and competitor analysis to gain a deep understanding of industry verticals for ESH, Chemical, and learning management.
  • Understand the pain points and needs of our existing clients, and how they use our products.
  • Formulate Ideas for content pieces and marketing campaigns including Web, Social media, video, email etc.
  • Write and collaborate on a range of content from longform copy, website copy, product descriptions, product sheets and guides, case studies and internal communications.
  • Work with freelancers and content marketing specialists from across the business on content creation and distribution
  • Help update and maintain the content and marketing calendars
  • Help prepare PowerPoint weekly and monthly presentations for internal meetings to colleagues and upper management

Skills:

  • Minimum of 2 years product marketing experience
  • Multi-territory / global product marketing campaign management
  • Product management experience, influencing product development through a deep understanding of target markets.
  • Experience in researching multiple Industry sectors and understanding niche needs.
  • Great verbal communicator and collaborator with excellent written and strong content creation skills
  • B2B SaaS experience especially in executing successful product marketing campaigns
  • Experience planning marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Passion for product marketing, all things digital, and latest trends.
  • Experience using CMS and CRM systems and other digital tools (preferred HubSpot, MS Dynamics, CSS, and HTML, Adobe Creative Cloud etc.).
  • Experience in measuring and reporting on the performance of marketing campaigns
  • User experience knowledge and optimisation of customer experience funnels and landing pages
  • Practical skills in marketing automation and email marketing campaigns

Additional Skills:

  • Knowledge of marketing and web analytics tools such as Google AdWords and Google Analytics
  • Photography, Video and Video editing
  • Social media Images and Graphic creation (Adobe CC)
  • Physical and Virtual event planning
  • Good working knowledge of MS Office, and good grasp of related technology

 

 

Locations

Limerick, Ireland, Birmingham, UK, Dublin, Ireland, Peterborough, UK and Liverpool, UK

Or, know someone who would be a perfect fit? Let them know!

Department

V94 PT04
V94 PT04 Co. Limerick Directions sales.en@ecoonline.com View page

Birmingham, UK

156 Great Charles Street Queensway
B3 3HN Birmingham Directions sales.en@ecoonline.com +44 20 8133 4551 View page

Dublin, Ireland

The Moorings
Dublin 8 Directions View page

Peterborough, UK

PE3 6RU
PE3 6RU Peterborough Directions

Liverpool, UK

Airsweb
L35 0LF Prescot Directions malin.vergari@ecoonline.com 01212952154 View page

Why EcoOnline?

At EcoOnline we use innovative technology to help our clients build a deeper understanding of their operational and EHS risks. We take the safety perspective into the next level, disrupting the way we face the challenges, but also the opportunities to the protection of our health and wellbeing.

We believe that by connecting innovation with best practice, our solutions can build a deeper understanding of companies operational and EHS risks.

Through knowledge and innovative technology, we are enabling companies to create healthier and safer working environments.

By designing EHS software with ease of use at its core, we lower the barrier so that anyone can report incidents, near misses or other important events – wherever they are.

Already working at EcoOnline?

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